SALES FORCE EXECUTIVE (SFE)REPORTS TO : Sales Force Manager/ Supervisor
FUNCTION : Customer Marketing
DEPARTMENT : Sales Force
LOCATION : METRO Da Nang
MISSION STATEMENT
Build and develop key customers as strategy to contribute to customers' development and increase profit.
To increase sales, margin and frequency of the customers s/he is responsible for and in her/his area respective throughout the year.
To increase sales, margin and frequency of his focus customers according to a higher growth rate then the total branch targets
To implement all promotional activities and sales tools in a coordinated fashion following the instruction and calendar from head office field operations.
Represent the interests of the customer branch within the store, in terms of customer service, products and availability.
To implement and execute related TGM activities successful for his/her store
Co-ordination on customer specific needs, interface with other floor managers and sales specialists in the store team to optimize customer service levels
ROLE
Concentrate and develop key assigned customers, clarify, select and develop new customers within oriented area (street portfolio)
Provide information and business methods to customers as well as give enough information to develop products, therefore achieve sales, customer development with correct strategy
The sales executive has to follow the company customer strategy and relevant regulations to develop healthy and profitable business.
KEY RESULT AREAS
Key Accountabilities
Implement and follow the Customer Strategy defined by the Company.
Manage and motivate the customers to increase the share of wallet in order to reach the objectives defined by her/his line manager and the Company.
To develop the sales, margin and the frequency of the focus customers that s/he will be responsible for and according to the KPIs which are:
Increasing of the customer portfolios.
Increase the average turn over per customer
Increase in specific departments related to the customer branch (this objective can be optional and depends on strategy of Company)
Increasing the quality of new buying customer (activation)
According to the customer demands, needs, expectations, and the store assortment sell something new to increase the share of wallet to her/his customers as often as possible.
To help the customers define a strategy to re-sell what they bought in our store in order to support them and facilitate the re-ordering rate.
To build a positive Company image and accurate data base as well as a long terms relationship
Inform the Company about the Customer Demands, Needs and Expectations in the appropriate way (not only through the normal customer complaints but by concrete information)
Key responsibilities
S/he will be responsible for managing a group of customers in a specific customer branch, and focus customers.
S/he will analyze the results monthly/quarterly of the customers in terms of turnover, profitability, losses, margin, frequency, average turnover to make the right decision to improve the situation if needed.
S/he will collect the customer demands, needs and expectations and then propose solutions and alternatives to them in a short terms view. The information will be systematically shared with the sales force manager / supervisor.
S/he will approach the customer using the Metro selling technique and ensure qualitative preparation of the sales executives and self.
S/he must respect the procedures and use all the Metro forms and reports in a correct way and in due time.
S/he will have to work in close contact with the store and especially with the department managers.
S/he will organize her/his visits according to the priorities defined by the Sales Force Manager/supervisor. The customer visits have to be planned in an efficient and cost effective way.
PEOPLE SPECIFICATIONS
University degree in Marketing, Business Administration
At least 2 years working experience in sales in FMCG industry in customer services, market development, customer development or major in services such as restaurants, hotels
Excellent selling & negotiation skills
Analyze and handle scenario
Approximately in using computer and Microsoft Office
Ability to communicate (both in Vietnamese & English) and perusable
At least 21 years old
Successful candidates will be offered a competitive salary & benefits package, health insurance and professional training programs.
In strict confidence, interested candidates please send your full resume in English and 01 photograph to the below address:
METRO CASH & CARRY VIET NAM – DA NANG BRANCH
Cach Mang Thang 8 street, Hoa Cuong Nam Ward, District Hai Chau, Da Nang
Email: mccvn.hr.st17@metro.com.vn
Mobile : +84 (511) 3644 933 128
Please put the job title on your cover letter or into the subject of your email.
Only short-listed candidates will be contacted for an interview.
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